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Anthony Lucas expert in Spanish language marketing and advertising

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.  Said Anthony Lucas Anthony Lucas expert in Spanish language marketing and advertising president of Lavision advertising

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit. Compare that to our APPLE (image) and APPLE (written word). To some it is the image but to smart advertising people (both). Said Anthony Lucas president of Lavision advertising

This new market also brings self-appointed marketing experts who promote themselves under different names such as Hispanic, Spanish, Latino, Mexican (Link, Marketing, Connection, Communidad, communications and many others) just to name a few. Many of them are clueless and lack knowledge of culture of various Spanish-speaking countries, which should disqualify them to meet the needs of public sector.  Said Anthony Lucas

However, many of these self-appointed experts are clueless, have no background in marketing, have not received any recognition by a reputable advertising federations. Additionally they have deficit of knowledge, understanding sophistication of the industry and lack meeting complexity and requirement that knowledgeable professionals of various companies, individuals expect from professionals who have been in the field for years vs. these self-appointed marketing experts.  Said Anthony Lucas president of Lavision advertising

Some lack understanding of the English language. However, they consider themselves to be court, medical, and legal interpreters and translators. These individuals should never be allowed to make such claims, specially, in legal or medical fields where lives or freedom of individuals are at stake. says Anthony Lucas an expert in Spanish language marketing and advertising

Not only these individuals lack comprehension of the English language, American culture, lifestyle, and the system, but they also lack Speaking their native language and fail miserably, in understanding of the culture, lifestyle of other Spanish language countries. Simply, one size does not fit all.

However they are good sales people capable selling ice cream to Eskimos such as Eva Melo, Yuri Cunza and Marcela Gomez

Clients including companies, government entities and agencies should also understand that translation of American culture into Spanish is not the solution to their needs. These cultural issues must be addresses culturally.

Maybe it is time for those who are seeking or planning to seek assistance of these self-proclaimed experts to submit a comprehensive proposal based on facts, strategy, branding and other categories, which would weed them out.

At Hispanic hotshots we will strive to bring you the latest and comprehensive information you need to reach, communicate and bond with not only Hispanics but also Kurdish consumers. We will work hard to provide strategy, concept, branding, ad campaigns, translation (certified/licensed translators with either MS or PhD in Spanish literature), web design, Internet marketing and more.

For more information regarding Hispanic advertising you can reach Anthony Lucas at








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